Black Friday and Cyber Monday, the busiest shopping days of the year, are almost approaching. Whatever your feelings about Black Friday, millions of people will be shopping online, and this is an excellent opportunity to remind them about your jewelry and business.
Most people have already begun preparing and creating their BCFM 2022 shopping list.
Are you ready to pique their interest?
If not, start soon or risk losing them to your competitors. Using the correct methods and ideas, you can turn this Black Friday sale in 2022 into significant profits for your jewelry business.
Here are some tips for making the most of this season.
1. Create a User-Friendly and Aesthetic Jewelry Website
Remember that potential shoppers will first view your website when they browse your jewelry. Therefore, you want to be sure that it conveys the right message and makes a good impression. You should also ensure that your jewelry website is shopper-friendly and easy to navigate.
On the other hand, the usability of websites is equally as vital as their aesthetic appeal. It’s essential for SEO. In recent years, Google has made site experience and page speed critical ranking factors. One of the most noticeable and crucial ranking considerations is how your website design appears on mobile versions.
It doesn’t matter how you attract visitors to your website if you don’t make it simple for them to buy your jewelry or add items to their basket. Making your website as user-friendly as feasible is crucial.
Ideally, I try to include product labels to catch customer attention, and that’s a clever choice. The important thing is to help them quickly find what they want. Otherwise, you risk losing their interest and even preventing them from making a purchase.
With Product Labels & Badges, I can show my customer which products are sales right from the product images during the BFCM campaign. Primarily, I can design labels & badges to match my brand identity instead of pre-made ones. However, you can also choose from 3000+ labels, which are updated weekly, to save time and effort.
2. Optimize For Search and Organic SEO
To increase your sales, you can also strengthen your organic SEO. By optimizing your website for particular keywords, shoppers will discover your website when looking for jewelry-related products. Customers using search engines to find what they’re looking for will be able to connect with and use the keywords and phrases to their advantage.
The key to ranking well is on producing great content that motivates website visitors to click on a CTA to make a purchase. To help your site rank higher organically, use the Ahrefs keyword search tool to locate words and phrases in the content. Since more people view your content in online search results when you rank higher, you are exposed to new audiences online who might become customers.
Another approach is to use “guest posting” to request recommendations from current customers. In this manner, you may include connections to their websites on your own and encourage them to do the same.
3. Offer Attractive Discounts
Introduce jewelry store sales on your collection for both new and returning customers.
Make the discounts “urgent,” which means they should only be available for a limited time. Consider limiting your stock this Black Friday and ensuring everyone knows it. Scarce resources assist you in creating urgency, inspiring action, creating an “exclusive” sensation for buyers, and, probably most importantly, avoiding the need to price your products dramatically.
By using product labels such as Few Left, Limited, etc., you can encourage shoppers to do transactions with your business as fast as possible.
For example, I use BFCM labels from Product Labels & Badges to lead customers to the products I want to boost sales because eye-catching labels will catch their attention first.
Also, since I don’t sell off my the entire store, I used Black Friday and Cyber Monday labels to put on the items included in this program. In particular, you can attach as many labels to the product image as you like. This is extremely useful for multi-category stores like jewelry stores.
Furthermore, bundling complimentary products is a terrific method to enhance your revenue during Black Friday promotions rather than discounting a single product. Ideally, you’d have a low-cost, high-margin product that you can bundle with your main offer to make it more appealing.
4. Use Email Marketing to Reach Your Audience
It’s an excellent tactic since it lets you connect personally with your customers. You can send your customers newsletters or emails at any moment.
Marketing is not a one-size-fits-all approach. However, just as your jewelry and brand are unique, so can your jewelry marketing plan. Email marketing is an excellent method to connect with your customers, and the more personalized you can make it, the more engaging it will be. It also aids in the development of a loyal consumer base.
In fact, email marketing can be used to increase jewelry sales in a variety of ways. Send a monthly message to subscribers, including links to product pages and information about forthcoming events or sales.
For example, you can email your subscribers exclusive promotions and sales events. At the same time, others can then remind them about your products and pique their interest in acquiring them again.
5. Use Loyalty or Referral Program To Increase Repeat Transaction
Of course, you adore all your customers, but you are most likely mainly devoted to your loyal clients—those who come time and again to purchase jewelry from you.
Customer retention is priceless, and it is significantly less expensive to keep consumers than to recruit new ones. A loyalty or referral program is an excellent method to express your gratitude and keep customers coming back.
Use loyalty program software links with your website and other technologies, such as your point-of-sale (POS) system, to implement this jewelry BFCM idea. These programs allow you to collect consumer information for future email marketing campaigns and automatically reward customers for repeat business.
6. Focus on Building Brand
A well-known and well-liked brand is one of the most precious assets a jewelry store can have. Furthermore, 59% of customers prefer to buy new products from famous brands.
As a jewelry store, you could compete with top brass, committed consumers, and unlimited marketing resources. As a result, you must seek out opportunities to shine – through your effective brand-building strategy.
But how might branding help to boost jewelry sales?
For me, building brand identification and trust around that identity are the two high-level aspects of branding. Brand identity elements should be applied consistently across all channels, including your logo, website design, patterns and icons, colors and fonts, and marketing campaigns.
Moving forward, you may magnify your jewelry store’s brand identity and cultivate trust value around it using a variety of digital marketing activities such as social media, SEO, and content marketing. Email marketing and paid advertising These approaches, taken together, are essential for developing a trustworthy brand.
7. Invest in High-Quality Jewelry Images
You must invest in high-quality jewelry photography to propel your jewelry business forward. Professional images will help you sell your items online and in shops, which may make or break your ability to attract new customers. High-resolution photos should be at the top of your list when considering how to advertise jewelry.
When photographing jewelry, there are a few things to consider. First and foremost, lighting is crucial, so choose a bright, sunny day or use a nice photography light. For crisper images, use a plain background and avoid using too much magnification or editing tools, which might soften the intricacies of your jewelry.
Above all, make sure your jewelry is in good condition! Use objects and backgrounds to enhance your work, and take a lot of images to find the greatest ones. You’ll be able to show off your jewelry in the best light with a bit of practice and some high-quality photos.
Of course, if you don’t feel confident in your photography skills or don’t have a good camera, don’t be afraid to contact a professional photographer to picture your jewelry.
Excellent photography is required for a successful jewelry BCFM strategy. It’s necessary for all your marketing channels, including your website, social media, email correspondence, and newsletters.
8. Create Relationships With Influencers to Market Your Jewelry
Social media is a feasible BFCM marketing idea. Still, if you’re not comfortable photographing yourself wearing your jewelry or your social media abilities are lacking, there is another method to enter the market. Consider collaborating with Instagram influencers and other social media content makers to advertise your jewelry.
Begin by establishing a relationship with an influencer who matches your jewelry line’s aesthetic or your brand’s stories. Follow them on social media, engage with their posts, and demonstrate an interest in what they have to say.
Pitch cooperation once you’ve established a friendship. You’ll have to pay influences, just like you would to a model or an actor, and you can expect them to wear your jewelry in public, pose for photos or make videos with your products, and (ideally) create a buzz about your wares.
A well-executed BFCM campaign not only helps you attract new consumers but will also help you create stronger relationships with those you already have. Understand it, and as someone who has tried many methods, I have drawn eight effective strategies to help you grow your brand. Use these suggestions to develop a BFCM plan that works for you and your brand, and then watch your sales skyrocket.
You don’t have to implement every marketing strategy on this list to attract customers and sell more jewelry. Instead, apply the concepts that make the most sense for your business. A well-designed website, regardless of the sort of jewelry company you have, will provide a robust online presence for buyers to find your business.
On top of that, I believe using product labels has helped immensely with my BFCM campaigns, such as assisting in categorizing products, attracting attention, and creating a sense of urgency. One last word, I hope you will succeed with my tips.